The HookTide LinkedIn Blog
What we learn from analyzing thousands of LinkedIn profiles, and how to apply it to yours.
What Is a Good LinkedIn Profile Score? Benchmarks From 6,000+ Profiles
A good LinkedIn profile score is 70+; only 23.5% of profiles reach the top band of 85+. Benchmarks by score band and by goal, from 6,000+ analyses.
How to Audit Your Own LinkedIn Profile in 15 Minutes
A timed, 6-step LinkedIn profile audit you can run yourself: what to check in each section, what good looks like, and the failure points to count.
LinkedIn Profile Photo and Banner: What Works
What makes a LinkedIn profile picture work, what to put on your banner, and the score gap behind both, from 6,000+ analyzed profiles.
LinkedIn SSI Score Explained (And Why It Is Not Your Profile Score)
What the LinkedIn Social Selling Index measures, where to check yours free, and why a high SSI does not mean your profile is any good.
How to Improve Your LinkedIn Profile: The Complete Guide
The highest-impact LinkedIn profile improvements in order, based on data from 6,000+ analyzed profiles. Start with the three fixes most people skip.
How to Write a LinkedIn About Section (With Before and After Examples)
A 5-part structure for a LinkedIn about section that converts visitors, with full examples. Only 43.7% of profiles end theirs with any call to action.
LinkedIn Headline Guide: One Formula and 40 Examples by Role
A LinkedIn headline formula that beats the keyword-list format 77% of profiles use, plus 40 copy-adaptable examples for 8 different roles.
The 10 Most Common LinkedIn Profile Mistakes, From 6,000+ AI Reviews
We flagged 30,000+ issues across 6,000+ LinkedIn profile reviews. These are the 10 mistakes that showed up most, ranked by how many make them.
We Analyzed 6,000+ LinkedIn Profiles. Here Is the State of the Average Profile in 2026
The average LinkedIn profile scores 71.6 out of 100, and 81.7% have zero recommendations. Data from 6,000+ AI profile analyses, Nov 2025 to Jul 2026.