Role Guides
LinkedIn Profile for Data Analysts, Scientists and Engineers
Data professionals list a median of 35 skills, yet 88% use keyword-list headlines. Here is how to make a data profile say what your analysis changed.
LinkedIn Profile for Finance Professionals and Accountants
Only 8% of finance professionals with an About section share contact details. How to build a sharper, more reachable finance profile.
The Founder LinkedIn Profile That Attracts Customers and Talent
Founders have a median of 2,291 followers (776 overall) and only 4.1% show Open to Work. What founder profiles do right and wrong, from 415 profiles.
What a Strong LinkedIn Profile Looks Like for Marketers
57.5% of marketers end their About section with a call to action, versus 47.7% of all profiles. Data from 832 marketing profiles and what to copy.
What Candidates See When They Check a Recruiter's LinkedIn Profile
Only 42.9% of recruiters with an About section include a call to action, below the 47.7% average. What to fix, from 187 recruiter and HR profiles.
How Sales Professionals Should Set Up Their LinkedIn Profile
83% of sales profiles use pipe-separated headlines, and only 46.8% of those with an About include a call to action. What to fix, from 436 sales profiles.
LinkedIn Profile for Software Engineers That Gets Recruiter Replies
85% of software engineer headlines are keyword lists and only 37% show a measurable result. Here is what a strong engineering profile looks like instead.
LinkedIn Profile for Students and What 1,749 Student Profiles Get Wrong
Almost 93% of student LinkedIn profiles have zero recommendations, and only 24% show a measurable result. Here is how to fix both before recruiting season.