Simon Gelfand
Simon is the founder of HookTide and builds the free LinkedIn Profile Analyzer, which has scored thousands of profiles. The data studies on this blog come from that anonymized, aggregate analysis data; the guides come from what the data keeps showing.
Latest articles
What Is a Good LinkedIn Profile Score? Benchmarks From 6,000+ Profiles
A good LinkedIn profile score is 70+; only 23.5% of profiles reach the top band of 85+. Benchmarks by score band and by goal, from 6,000+ analyses.
How to Audit Your Own LinkedIn Profile in 15 Minutes
A timed, 6-step LinkedIn profile audit you can run yourself: what to check in each section, what good looks like, and the failure points to count.
LinkedIn Profile Photo and Banner: What Works
What makes a LinkedIn profile picture work, what to put on your banner, and the score gap behind both, from 6,000+ analyzed profiles.
LinkedIn SSI Score Explained (And Why It Is Not Your Profile Score)
What the LinkedIn Social Selling Index measures, where to check yours free, and why a high SSI does not mean your profile is any good.
How to Improve Your LinkedIn Profile: The Complete Guide
The highest-impact LinkedIn profile improvements in order, based on data from 6,000+ analyzed profiles. Start with the three fixes most people skip.
How to Write a LinkedIn About Section (With Before and After Examples)
A 5-part structure for a LinkedIn about section that converts visitors, with full examples. Only 43.7% of profiles end theirs with any call to action.